Cocktail culture is huge right now.
But cocktails -- with their bitters, syrups, and fancy sugars -- are complex.
Enter Bartesian, the 'Keurig for Cocktails' that's now raising funds on Kickstarter.
Founded by Canadian entrepreneurs Bryan Fedorak and Jason Neevel, the $299 device will make you a margarita in a matter of seconds.
Bryan came by the Business Insider office last week to show us how it works. Here's what we found.
Bryan stopped by our office while he was in New York last week.
He brought the sole working prototype of the Bartesian. The idea came when a friend suggested -- "Hey, you guys should make a Keurig for cocktails."
Like the super-popular Keurig coffeemaker, the Bartesian relies on pods to make drinks.
The ingredients are pretty nice.
You -- the owner -- supply the booze.
Which, should be noted, is the most expensive part of cocktailing.
Bryan and Jason went through several phases to get to the Kickstarter-ready prototype, starting back in November 2014.
When making a drink, the device tells you what kind of glass to use.
In their user testing, Bryan and Jason found that people really liked to use the shaker, so he poured this gin drink -- called an Uptown Rocks -- into one. The Bartesian made the drink with Jetsons-like efficiency. Notice the bartender spill mat it sits on -- a nice design touch.
He poured out two tall drinks.
And we clinked glasses. The Uptown Rocks was a touch sweet for me, but I could see how others might dig it.
But the margarita -- which he had to make a mix of after US customs confiscated his other capsules -- tasted like the sort of thing you'd get at a fancy tequila bar.
The Bartesian has already made its Kickstarter funding goal. On Kickstarter it costs $299; after the funding it will be $399. If you like to entertain with the aid of a robot, it might just be worth the expense.
The cocktails look great in their fully glory.
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