We see dozens of TV ads every month, but it's difficult to remember those that really grabbed us.
Each quarter, advertising analytics company Ace Metrix pulls out the top-performing ads across 31 categories, including retail, fast food chains, insurance, and mobile devices.
Ace Metrix tested around 2,000 ads during Q2. Standout spots over the past few months were, surprisingly, functional ads that educated viewers about the product. Ace Metrix tests the ads with more than 150,000 consumers, giving each commercial a score (between 1-950) based on 96 measures such as watchability, desire, relevance, change, attention, information, likeability, and persuasion.
We've ranked the ads based on their Ace Score.
Herbal Essences -- "Take Your Hair to Paradise." Ace Score: 535. Category: Hair.
Cover Girl -- "Pink: The Super Hero Makeup." Ace Score: 547. Category: Cosmetics.
Samuel Adams -- "Summer Ale." Ace Score: 552. Category: Beer.
Zillow.com -- "Life to Happen." Ace Score: 552. Category: Real estate.
Warner Brothers Video Games -- "The Batman." Ace Score: 582. Category: Video games and consoles.
Aleve -- "Bennie's Best Friend." Ace Score: 590. Category: Pharmaceutical.
Smirnoff Ice -- "Refreshing." Ace Score: 593. Category: Spirits.
Vaseline -- "Moisturizing the Skin Every Day." Ace Score: 600. Category: Skin.
Travelers -- "Extraordinary." Ace Score: 605. Category: Insurance.
Nike -- "Better For It." Ace Score: 615. Category: Apparel and footwear.
Honda -- "The Mixture." Ace Score: 618. Category: Non-luxury auto.
E*Trade -- "Intuitions." Ace Score: 618. Category: Banking.
Band-Aid --"For the Things You Cherish." Ace Score: 629. Category: Personal care.
Microsoft -- "It's New." Ace Score: 629. Category: Technology hardware.
Pure Leaf -- "Pure Leaf." Ace Score: 638. Category: Non-alcoholic beverages.
Kohl's -- "Busting Moves." Ace Score: 641. Category: Retail.
Coca-Cola -- "Happy Feeling." Ace Score: 645. Category: Soda.
Disney Parks -- "The Celebration." Ace Score: 647. Category: Travel.
Hershey's -- "It's Worth It." Ace Score: 651. Category: Candies.
AT&T -- "Life Simulator." Ace Score: 652. Category: Telecoms.
Google -- "Keep Questioning." Ace Score: 654. Category: Software and websites.
WeatherTech -- "Bumpstep." Ace Score: 659. Category: Automotive services.
Discover Card -- "Freeze 30." Ace Score: 659. Category: Credit cards.
Purex -- "Dispenses the Right Amount." Ace Score: 660. Category: Household.
Mercedes-Benz -- "(AUG) Crash Worthy." Ace Score: 661. Category: Luxury auto.
Purina -- "Helping Pets." Ace Score: 674. Category: Pets.
Baskin Robbins -- "31% Off." Ace Score: 675. Categories: QSR.
Olive Garden -- "2 for $25." Ace Score: 676. Category: Casual dining restaurants.
Samsung -- "Wireless Charging." Ace Score: 681. Category: Mobile devices.
Weber -- "Grilling With the Right Seasoning. Ace Score: 683. Category: Packaged foods.
iRobot Roomba -- "Kids Play On Floor." Ace Score: 689. Category: Appliances.
See Also:
- 'One of the largest human experiments in history' was conducted on unsuspecting residents of San Francisco
- Donald Trump has surged to the top of 2 new 2016 polls
- These are the 10 companies that spend the most on advertising
SEE ALSO: These are the 10 companies that spend the most on advertising
